Adam Fields (weblog)

This blog is largely deprecated, but is being preserved here for historical interest. Check out my index page at adamfields.com for more up to date info. My main trade is technology strategy, process/project management, and performance optimization consulting, with a focus on enterprise and open source CMS and related technologies. More information. I write periodic long pieces here, shorter stuff goes on twitter or app.net.

6/30/2006

Another nail in the theater experience coffin

Filed under: — adam @ 6:55 pm

I’ve just about had it with theaters.

We tried to go see the new Superman movie this evening. I bought tickets on Fandango a few weeks ago. We arrived at the theater about 45 minutes early, which would have been plenty of time, except that the machines for some reason couldn’t find my ticket. After being shunted around to three desks, I finally arrived at the Guest Services counter, where they told me I could just use my printed receipt (which I’d thoughtfully brought) as a ticket. Of course, by this time, it was only 25 minutes before the show, and the theater was already getting pretty packed.

There were plenty of empty seats, but they were all “saved”. Normally, I expect that a few seats will be saved. Maybe even half. But we’re talking several rows of more than 12 seats. Saved. I approached a manager who seemed to be guarding them, who simply told me that they were saved. He “informed” me that there were plenty of places where we could get two seats together, and he couldn’t release any of the seats. I asked him where, and he pointed out two of them. I went to check it out. Saved. I went back and told him that, and he pointed out two more. Saved.

Saved, saved, saved.

Sorry, AMC IMAX theater, but no. Just no. I came expecting some competition for seats, and I arrived early. But I didn’t expect to be denied seats by your staff for actually being there, and told that I was just shit out of luck. For as long as I’ve been going to the movies, there have always been rules about general seating. One of them is that you can’t save more than two seats, three tops. But twelve?
I got a refund and was given two free additional tickets, but I still feel shafted. After all of the complaining about how people aren’t going to the movies anymore, the theaters should be falling over themselves that there’s actually this excitement.

I wanted to go to the movies to have some kind of shared experience, and instead I encountered a complete lack of any hospitality whatsoever. To be honest, I’m still kind of confused by the whole situation. I don’t know if I encountered some kind of special VIP situation, or just incompetence. But I do know that my time was wasted in going to the theater and going through all this, and the whole thing was pretty frustrating and unpleasant. I suppose it’s naive of me to expect them to recognize that their business lies in providing pleasant experiences.

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2 Responses to “Another nail in the theater experience coffin”

  1. Ben Rosengart Says:

    I hope you sent a copy of this to AMC’s management, with a slightly more explicit mention of the date, time and location.

  2. brad Says:

    By “shared experience”, do you mean the idiots that bring their 2 year old kids to a PG-13 or R rated movie?, or the jerks that sit and play with their glow-in-the-dark PDA’s, cell phones, and other hand-held devices. Or, maybe its the teenagers kicking the back of your chair that you like? oh wait, i almost forgot about the old folks who need to have their spouses repeat every other line, even though they are surrounded by a 100-freakin speakers all pumping out enough sound to cause deafness….or the guy that feels it necessary to provide an ongoing commentary throughout the entire film.

    Do yourself a favor, give up on the theatergoing experience! Invest in a nice home entertainment system.

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