Adam Fields (weblog)

This blog is largely deprecated, but is being preserved here for historical interest. Check out my index page at for more up to date info. My main trade is technology strategy, process/project management, and performance optimization consulting, with a focus on enterprise and open source CMS and related technologies. More information. I write periodic long pieces here, shorter stuff goes on twitter or


My problem with the Netflix restructuring

I can accept that DVDs are a dying business with no future growth and _escalating_ costs. I can accept that Netflix wants to get out of that business and move forward, even if the streaming product is still nascent and not competitive yet. I like Netflix, and I’ve been a loyal customer since before they had unlimited plans (I was the first person I knew to get a DVD player).

I accept that all of this might be necessary and painful to grow the business. But the thing is – it’s not our burden as customers to carry those costs, and it’s disingenuous to ask us to do so. The fact is, while DVDs are limited in growth, they’re still the better product with far more selection, and the DVD business you’re jettisoning is still profitable. If you want us to switch to a worse product that may be better in the future, great. Lower your prices to compensate. All of this brouhaha could have been avoided if you’d announced that everyone’s plan was a dollar per month cheaper until the streaming selection got better.

We’ll bear with you to make a difficult transition. Asking us to do so while giving us a worse experience and making us pay more for the privilege feels like taking advantage.

It’s not too late to change your mind.

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