Adam Fields (weblog)

This blog is largely deprecated, but is being preserved here for historical interest. Check out my index page at for more up to date info. My main trade is technology strategy, process/project management, and performance optimization consulting, with a focus on enterprise and open source CMS and related technologies. More information. I write periodic long pieces here, shorter stuff goes on twitter or


Now is the time of year when we play TIA Santa

Filed under: — adam @ 9:57 am

Secret Santa is so 20th Century.

I invented an alternative – Total Information Awareness Santa. Not only is it not a secret, but you have to follow your target around for a few days and conduct interviews with their associates, collecting evidence about what they really need and want. Sharing databases is encouraged, as is paying exorbitant consulting fees to data integration experts.

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