I’ve become a huge Apple fan over the past two years. I think they’ve done a number of wonderful things for desktop computing interfaces, and they’ve far surpassed Windows in usability, stability, and general pleasantness. I spend a lot of time in front of computers, and I try to make as much of it as possible in front of a Mac.
But I’m disappointed with a number of items in today’s keynote.
The Macbook Air is certainly pretty, but when you look at the limitations, who’s this really aimed at? No firewire, only 2GB ram, 4200rpm disk – this rules out mobile creatives. No replaceable battery – this rules out actual mobile executives. It seems to be an upgrade for the regular Macbook users – mobile browsing, email, writing, maybe a little video and music, but it’s far too expensive for that. So, I don’t get it – who’s this aimed at?
I can understand that new hardware sometimes makes old hardware obsolete. But a few of the “hardware upgrades” announced here are really software upgrades in disguise, but which nonetheless are forcing you to buy new hardware to take advantage of the new features. The Time Capsule looks good, but it’s really just an Airport Extreme with an internal disk. Why isn’t this feature available on existing Airport Extremes with external disks?
Note to Apple: your existing customers generally love you. They love you even more when you go the extra mile and suddenly update the stuff they’ve already bought with new capabilities. This makes them more likely to buy new stuff, not less, and even much more likely to recommend that to all of their friends. Are you really going to sell enough $299 Time Capsules to make up for the hate you just scored with everyone who uses an Airport Extreme with an external disk and wants to back up their laptop to it, who now think you’re being greedy and trying to force a $300 upgrade for no reason?
Same deal with the multitouch gestures on the Macbook Air – why aren’t they being backported to the existing Macbook line? The trackpads are multi-touch capable, and this is a software update, to applications that are already running on those machines.
And then there’s the actual software update for the iPod Touch. I’m the last person to say that all software should be free (free software should be free, but that’s a discussion for another day), but these are people who just a few months ago paid a premium to buy your top of the line product, and now you’re fleecing them for a bit of extra cash.
I don’t expect a world-shattering new product line every year, but these “announcements” look like the actions of a company that’s scrambling, not one that’s innovating.
[ Followup: Some suggestions for what I wanted to see instead. ]