Adam Fields (weblog)

This blog is largely deprecated, but is being preserved here for historical interest. Check out my index page at for more up to date info. My main trade is technology strategy, process/project management, and performance optimization consulting, with a focus on enterprise and open source CMS and related technologies. More information. I write periodic long pieces here, shorter stuff goes on twitter or


This is very very bad for Google’s stock price

Filed under: — adam @ 7:46 pm

“Billy Hoffman, an engineer at Atlanta company SPI Dynamics unveiled a new, smarter web-crawling application that behaves like a person using a browser, rather than a computer program. “Basically this nullifies any traditional form of forensics,” says Hoffman. The program comes from different internet addresses, simulates different browsers and throttles itself to human-like speeds.”

Currently, it’s hard to tell the difference between a human click and a robot click, but it’s still possible to make a reasonable guess, and cheap as they are, getting banks of low-paid clickers in 3rd world countries is still comparatively pricey.

But the ability to run a crawler that’s indistinguishable from a human blows all of that out the airlock. And if it’s impossible to tell the difference between an automated click and a human, the AdWords value proposition goes away.,70016-0.html?tw=rss.index

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