Adam Fields (weblog)

Meg says it’s too expensive to shop locally:

http://www.megnut.com/2006/06/the-expense-of-eating-local

I have some responses to this.

1) The Union Square greenmarket is, in my experience, significantly more expensive than the other satellite markets throughout the city. There are a few possible reasons for this – it might draw the more expensive farms which sell different but slightly more expensive varietals of the same produce, the thriving restaurant business in the area could be a factor, or it could just be fame. What I do know is that everyone I know who shops at the USGM says “hey, this stuff is really expensive” far more than the people who don’t. I’d suggest doing some comparison shopping at other markets.

2) There are regional variations in the growing season and only the most prime produce will be at better prices. The berry season has barely started here in NY, so they’re more expensive. But lettuce, greens, beans, and cucumbers are all MUCH cheaper at my green market than the supermarket, and much higher quality. You’ve got to pick your battles. One exception I’ve found to this has been tomatoes. Local tomatoes are outrageously expensive compared to shipped tomatoes. But on the other hand, they’re incomparable, because tomatoes were not meant to be shipped. They are completely different beasts. $3/lb for local tomatoes is an indulgence I’ll gladly pay to consume what I consider to be among the most pleasurable culinary experiences we have available to us. The depth of flavor and delicate texture in a local tomato is simply something you can’t get for any price nonlocally, because what it must go through to survive shipping destroys its unique characteristics. I feel the same way about Ronnybrook Farms milk. It’s pretty expensive compared to other milks, but that’s only if you assume that because they have the same name that they’re somehow the same product. They’re not.

3) There’s a lot to be said about the freshness and fridge life of fruits and vegetables purchased locally. If you’re actually going to eat it in a day or two, the quality will likely be unmatched by anything you can find even at Whole Foods. On top of that, a head of lettuce purchased at Whole Foods will last maybe 3-5 days in the fridge before it starts to wilt, but I’ve eaten lettuce purchased two weeks prior from the farmer’s market, and it’s always still crisp and green.

Tags: megnut, shopping, local, food, expensive, prices, union square, greenmarket